Monster Beverage Misses Q2 Sales Targets Due to Declining Convenience Store Traffic

Economic pressures and shifting consumer habits impact energy drink demand, leading to a planned price increase.

Monster Beverage reported Q2 net sales of $1.90 billion, below the expected $2.01 billion.
Earnings per share were 41 cents, missing the projected 45 cents per share.
Convenience store foot traffic has decreased, affecting energy drink sales.
Monster plans a 5% price increase for its core products starting November 1.
The company's alcoholic beverage sales fell nearly 32% in the quarter.