Overview

• Mondelēz International confirmed the discontinuation of its 360g dark chocolate Toblerone bar in the UK, citing evolving consumer preferences.
• The bar, introduced to UK shelves in 1969, will no longer be available after nearly six decades of production.
• The company has not clarified whether the discontinuation will extend to markets outside of the UK, leaving its global availability uncertain.
• The announcement coincides with record cocoa prices and a reported 13.6% increase in chocolate prices over the past year, contributing to industry-wide product rationalizations.
• Toblerone underwent a branding shift in 2023, removing the iconic Matterhorn image after production partially moved outside Switzerland due to 'Swissness' regulations.