Mondelez Uses AI to Revolutionize Snack Recipe Development

The Oreo maker's AI tool accelerates product innovation by optimizing flavors, costs, and sustainability while preserving human taste-testing.

Mondelez International has employed an AI tool since 2019 to streamline the creation of new snack recipes, significantly reducing development time.
The AI generates recipes based on desired attributes like flavor, aroma, appearance, cost, nutritional value, and environmental impact.
The tool has been used in over 70 projects, resulting in products like Gluten-Free Golden Oreos and updated Chips Ahoy recipes.
Human taste-testing remains central to the process, ensuring that AI suggestions align with consumer expectations and the brand's identity.
Mondelez's AI-driven approach has improved efficiency, cutting product testing and production timelines by four to five times.