Mondelez Uses AI to Revolutionize Snack Recipe Development

Overview

• Mondelez International has employed an AI tool since 2019 to streamline the creation of new snack recipes, significantly reducing development time.
• The AI generates recipes based on desired attributes like flavor, aroma, appearance, cost, nutritional value, and environmental impact.
• The tool has been used in over 70 projects, resulting in products like Gluten-Free Golden Oreos and updated Chips Ahoy recipes.
• Human taste-testing remains central to the process, ensuring that AI suggestions align with consumer expectations and the brand's identity.
• Mondelez's AI-driven approach has improved efficiency, cutting product testing and production timelines by four to five times.