Overview

• Mondelez filed a federal lawsuit on May 27 in Illinois accusing Aldi of mimicking Oreo, Chips Ahoy and Wheat Thins packaging.
• Aldi previously altered or dropped some products after Mondelez’s complaints but is alleged to have resumed similar packaging practices.
• The snack maker claims the grocer’s trade dress design misleads shoppers and threatens irreversible harm to its brands.
• Mondelez is seeking monetary damages and a court injunction to halt the sale of the allegedly infringing items.
• Aldi plans to open more than 225 U.S. stores this year, potentially expanding the reach of its contested private-label products.