Overview

• Mondelez’s complaint alleges that Aldi’s store-brand packaging uses identical colors, fonts and imagery to flagship products such as Oreo, Chips Ahoy and Wheat Thins, risking consumer confusion.
• Filed May 27 in the Northern District of Illinois, the suit seeks monetary damages and a court order to halt the sale of the alleged infringing snacks.
• The filing notes that Mondelez previously issued cease-and-desist warnings and prompted Aldi to discontinue or redesign several similar private-label items.
• Mondelez warns that continued imitation of its trade dress could dilute its brands’ distinctiveness and inflict irreparable harm on its reputation.
• Aldi has not publicly responded to the lawsuit even as it plans to open over 225 new U.S. stores this year, underscoring the scope of the dispute.