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Mondelez Sues Aldi Over ‘Copycat’ Snack Packaging

Mondelez contends that Aldi’s private-label snack packaging deceives consumers.

Packages of Chips Ahoy Cookies are displayed next to Aldi Supermarket's Benton's brand cookies on May 30, 2025 in Burbank, California. Snack food maker Mondelez International is suing German supermarket chain Aldi for allegedly copying the packaging of its cookie and cracker brands. The federal lawsuit filed earlier this week in Illinois is seeking monetary damages and a court order to stop Aldi from selling products that infringe on its trademarks.
This combo of images shows, top row from left, Mondelez's products Nutter Butter, Chips Ahoy! and Oreo cookies; bottom row from left, shows Aldi’s products, Peanut Butter Creme, Chocolate Chip Cookies and Original Chocolate Sandwich Cookies with Vanilla.
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Overview

  • Mondelez filed a federal lawsuit on May 27 in Illinois accusing Aldi of mimicking Oreo, Chips Ahoy and Wheat Thins packaging.
  • Aldi previously altered or dropped some products after Mondelez’s complaints but is alleged to have resumed similar packaging practices.
  • The snack maker claims the grocer’s trade dress design misleads shoppers and threatens irreversible harm to its brands.
  • Mondelez is seeking monetary damages and a court injunction to halt the sale of the allegedly infringing items.
  • Aldi plans to open more than 225 U.S. stores this year, potentially expanding the reach of its contested private-label products.