Overview

• Production of Jersey Milk chocolate bars, first introduced by William Neilson Ltd. in 1924, has ceased immediately.
• The move follows a portfolio review that indicated a decline in demand for Jersey Milk in favor of Cadbury Dairy Milk.
• Mondelez Canada confirmed that all roles at its Toronto Cadbury factory will remain unchanged and no staff will be laid off.
• Jersey Milk was exclusively manufactured in Canada and its discontinuation marks the end of a nearly century-old brand.
• The Toronto facility, which employs around 400 workers, will continue to produce other dairy milk chocolate products.