Overview

• Mondelez Canada has officially confirmed it will stop producing the Jersey Milk chocolate bar, first launched in 1924 by William Neilson Ltd.
• The decision reflects unsustainable economics, with cocoa prices soaring to between US$7,500 and US$9,000 per tonne and steady declines in sales volume.
• Mondelez says operations at its Gladstone plant in Toronto will continue unchanged and that no employees will be laid off.
• The company only acknowledged the bar’s retirement after weeks of public speculation and online chatter, drawing criticism for delayed transparency.
• Jersey Milk’s exit underscores broader pressures on Canada’s food processors, highlighting stagnant productivity and shrinking consumer choice in discretionary items.