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Mondelez Canada Discontinues Century-Old Jersey Milk Chocolate Bar

Employees at the Toronto Gladstone plant will not face layoffs because soaring cocoa prices and weak demand made the bar unsustainable.

Mondelez Canada Inc. says it's no longer producing Jersey Milk chocolate bars.
Jersey Milk chocolate bars are shown in this recent photo. Mondelez Canada Inc. says it's no longer producing Jersey Milk chocolate bars. THE CANADIAN PRESS/Kevin Jung
FILE PHOTO: Mondelez International logo is seen on the their product package in this illustration picture taken July 26, 2021. Picture taken July 26, 2021. REUTERS/Dado Ruvic/Illustration/File photo

Overview

  • Mondelez Canada has officially confirmed it will stop producing the Jersey Milk chocolate bar, first launched in 1924 by William Neilson Ltd.
  • The decision reflects unsustainable economics, with cocoa prices soaring to between US$7,500 and US$9,000 per tonne and steady declines in sales volume.
  • Mondelez says operations at its Gladstone plant in Toronto will continue unchanged and that no employees will be laid off.
  • The company only acknowledged the bar’s retirement after weeks of public speculation and online chatter, drawing criticism for delayed transparency.
  • Jersey Milk’s exit underscores broader pressures on Canada’s food processors, highlighting stagnant productivity and shrinking consumer choice in discretionary items.