Moncler's City of Genius Dazzles at Shanghai Fashion Week

The luxury brand showcases innovative co-creations with top talents, reinforcing its status as a leader in fashion collaboration.

Moncler's City of Genius event in Shanghai featured collections from A$AP Rocky, Willow Smith, and Rick Owens, among others, at the China Ship Pavilion.
The event highlighted Moncler's commitment to co-creation, a strategy that has driven significant revenue growth and brand innovation.
CEO Remo Ruffini emphasized the importance of creative collaboration, selecting co-creators from diverse fields like art, music, and design.
Moncler's collaboration with Mercedes-Benz included a limited-edition vehicle and a fashion capsule, showcasing the brand's blend of luxury and innovation.
The spectacle attracted over 8,000 guests, including celebrities like Rihanna and Naomi Campbell, and was livestreamed on major Chinese social media platforms.