Overview
- The flagship opened Thursday night during New York Fashion Week as a 23,680-square-foot, two-level store in the General Motors Building and hosted a star-studded launch event.
- Longtime collaborators Gilles & Boissier designed the interior using Moncler’s Alpine material language with stone, timber, icy glass, towering evergreens, and a large Ugo Rondinone sculpture to create an immersive, gallery-like retail layout.
- The upper floor is dedicated to Moncler Grenoble, showing mountain and ski gear that includes WHITESPACE x Moncler Grenoble snowboards co-created with Shaun White, while the ground floor carries Moncler’s main collections and Genius collaborations.
- The flagship adds a Moncler to Measure made-to-order atelier and in-store novelty items produced with Jony Ive’s Love From, linking bespoke services and design collaborations to the retail experience.
- The store extends a weeklong city program called “New York in Moncler,” which culminates at Vanderbilt Hall, and signals Moncler’s strategy to use high‑profile real estate and cultural programming to deepen ties with New York’s fashion and luxury audiences.