Overview

• The longtime friends front their first shared brand campaign, released Oct. 15 across outdoor, press, web and social channels.
• Shot in New York by Platon, the black-and-white portraits and short films explore friendship, respect, connection, trust and warmth, with scenes that nod to the pair’s New York roots.
• De Niro narrates, “Warmth was never about the outside. It was always about what was happening on the inside,” while Pacino calls friendship “the greatest thing you can have.”
• Product highlights include the Maya 70 down‑quilted jacket and the new Fall/Winter 2025 Bretagne short hooded puffer.
• A new rendition of Bill Withers’ “Lean on Me” by Tobe Nwigwe and his wife, Fat, underscores the campaign, with additional films and behind‑the‑scenes clips to follow.