Momofuku Faces Criticism for Trademark Enforcement on 'Chili Crunch'

David Chang's Momofuku has sparked controversy and backlash by issuing cease-and-desist letters to small food brands over the use of 'chili crunch,' a term they claim to have trademarked.

Celebrity chef David Chang's Momofuku has been accused of being a 'trademark bully' for enforcing its trademark on the term 'chili crunch', sending cease-and-desist letters to small businesses.
The trademark dispute has rallied support from other Asian food brands and chefs, who argue that 'chili crunch' is a generic term and should not be monopolized.
Momofuku claims it needs to defend its trademark to protect its brand, but critics argue this stifles competition and harms small businesses.
The controversy has highlighted the broader issue of cultural ownership and the impact of trademarking common culinary terms.
Several Asian food brands and chefs have publicly supported the affected small businesses, emphasizing the importance of community and fair competition in the industry.