Overview

• Prime Video will debut episodes 1–3 on October 18, with the remaining three episodes scheduled for early 2026.
• Hague says she trusted the crew more this season and will discuss subjects she has previously avoided, noting she is most nervous about episode three, which she called “the drama.”
• First‑look footage shows her personally funding a Maebe office revamp because the brand is not ready to extend, with a contractor estimating £20,000–£25,000 for flooring and bathroom work.
• The series tracks her efforts to grow Maebe while parenting daughter Bambi, and she says she has struggled at times and learned to “lean into the chaos.”
• After the first season won an NTA, she says expectations are higher, and launch events in London highlighted ongoing sister dynamics with Zoe.