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Molly‑Mae and Adidas Release Limited‑Edition Samba Slate

Testing demand for fast‑selling influencer drops, the muted heathered design reinforces Molly‑Mae’s move into fashion entrepreneurship.

Overview

  • The Samba Slate went on sale Friday, October 23, 2026 and is available online at Asos and at select Adidas retailers including JD and Office.
  • Retailers and coverage warned the new drop is likely to sell out quickly after Molly‑Mae’s April Matcha and Superstar Latte colorways sold out within minutes, a pattern that drove strong immediate demand.
  • The sneaker uses a heathered slate grey upper with tonal overlays, off‑white Three Stripes, a gum outsole and a double‑lace finish that leans on the classic Samba silhouette.
  • Shoppers who missed earlier colorways can still find select sizes of the Superstar II Latte and the Matcha release in some outlets, but stock for the Samba Slate is limited and expected to move fast.
  • The second Adidas collaboration builds on Molly‑Mae’s shift from reality TV to fashion business, extending her Maebe brand playbook and likely increasing resale interest and short‑term retail pressure.