Overview

• Molly-Mae Hague revealed that two-year-old daughter Bambi bit another child at nursery for the second time, prompting a call from her childcare provider.
• She said her tactic of ignoring the first incident failed to deter Bambi and confessed she was debating whether rewarding her with ice cream might inadvertently encourage the behaviour.
• Parents and social media users criticised Hague for not disciplining her toddler, accusing her of ‘spoiling’ Bambi and using her as ‘ragebait’ to provoke engagement.
• Other viewers and child-development experts defended the biting as typical for a two-year-old, pointing to a contagion effect when children mimic peers.
• Celebrity PR professionals suggest that Hague’s transparency about parenting challenges and her pivot to a more ‘authentic’ image could form part of a deliberate brand reorientation.