Overview
- Molinos Río de la Plata announced on Saturday, November 14 that it signed an agreement to acquire 100% of the Tía Maruca brand for Argentina and certain regional markets.
- The company informed the Comisión Nacional de Valores and said the transaction is expected to close in the coming weeks subject to customary regulatory approvals and closing conditions.
- The purchase price was not disclosed; market sources reported that early, non-binding offers during the sale process were below US$100 million.
- Molinos plans to integrate Tía Maruca with recently acquired production capacity, including a Tucumán biscuits complex that is due to be delivered in November and whose current workforce will transfer to the buyer.
- Tía Maruca entered creditor proceedings in 2019 and closed its main San Juan plant in early 2026, and Molinos’ wider 2026 buying spree aims to boost its shelf presence to better compete with large biscuits makers such as Arcor and Mondelez.