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yesterday

Mohanlal’s Viral Vinsmera Jewels Ad Redefines Gender Expression

Prakash Varma frames Mohanlal’s wordless performance in a fashion-photography aesthetic that blends classic visuals with a quiet challenge to gender norms.

Mohanlal Channels Grace, Femininity In Jewellery Ad; Leaves Celebs, Fans Mesmerised: Only Lalettan Can Pull This Off
Mohanlal's stills from the new jewellery ad. (Photo:YouTube screengrab)
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Mohanlal flaunting a necklace in a new ad for a jewellery brand.

Overview

  • Mohanlal delivers a nonverbal, 110-second performance in the Vinsmera Jewels spot using only expressive eyes and fluid body language.
  • In the ad’s playful twist, he stealthily takes diamond jewellery from model Shivani and later appears in his vanity van dancing with graceful, feminine energy.
  • Since its mid-July release on YouTube, the commercial has gone viral, amassing millions of views and trending across X, Instagram and Reddit.
  • Audiences and celebrities praise his seamless shift between masculine and feminine expressions and commend the ad for breaking conventional gender expectations.
  • Director Prakash Varma’s fashion-photography style, enhanced by a subtle classical score, elevates the spot’s cinematic storytelling and emotional impact.