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2w ago

Moeve Secures Naming Rights for Liga F in €18 Million Sponsorship Deal

The energy company partners with LaLiga and Liga F through 2028, integrating sustainability efforts and uniting competitions under one branding strategy.

Javier Tebas y Betariz Álvarez durante la presentación de Moeve como patrocinador de la Liga f
El presidente de LaLiga, Javier Tebas (i), el CEO de Moeve, Maarten Wetselaar (d), y la presidenta de Liga F, Beatriz Álvarez (c), participan en la presentación oficial de la alianza entre Moeve , LALIGA y Liga F este martes, en el pabellón satélite de la Casa de Campo, en Madrid.

Overview

  • The women's first division in Spain has been officially renamed Liga F Moeve as part of a 3½-year sponsorship agreement lasting until the 2027-28 season.
  • Moeve's €18 million deal also includes naming rights for LaLiga Genuine and sponsorship across LaLiga EA Sports, LaLiga Hypermotion, and LaLiga FC Futures.
  • The partnership fills a two-season naming sponsor gap for Liga F, following the collapse of a previous agreement with Finetwork.
  • A technical office for environmental sustainability will be established to develop decarbonization measures for football events and operations.
  • Moeve will have a significant advertising presence across digital platforms, stadiums, broadcasts, and social media, reaching millions of fans worldwide.