Overview
- The round adds new investor A91 Partners and was split roughly 60% primary and 40% secondary, lifting total funding to about $250 million.
- Proceeds will expand the Merlin AI suite, including offer and campaign decisioning tools, and scale go-to-market and customer success teams in North America and EMEA.
- MoEngage reported about 40% growth last year and is aiming for roughly 35% CAGR this year, with North America now a leading revenue contributor after doubling over the past year.
- The company serves more than 1,350 brands across 75 countries, including SoundCloud, McAfee, Kayak, Domino’s, Deutsche Telekom and Travelodge, plus over 25 global banks and major insurers.
- Enterprise wins include more than 300 migrations from Adobe, Oracle and Salesforce platforms, highlighted by SoundCloud moving 120 million users to MoEngage in 12 weeks.