Overview

• The Srirama Joint Liability Group in Bhadrachalam reported a sharp rise in orders for ‘Bhadradri Millet Magic’ biscuits and its sanitary pads after Modi’s endorsement on June 29.
• Corporate social responsibility partnerships are set to deliver packaging support to help the SHG refine branding and reach wider markets.
• Government agencies such as the Integrated Tribal Development Agency and the National Rural Livelihoods Mission have introduced fresh credit lines and market-linkage programs to scale women-led SHGs across India.
• ‘Bhadradri Millet Magic’ continues to expand its footprint from local markets to London, reflecting growing international demand for millet-based snacks.
• India’s International Yoga Day celebrations in Telangana highlighted social inclusion by bringing together 3,000 specially-abled participants in a government-backed empowerment event.