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Modi’s Mann Ki Baat Earns Rs 34.13 Crore Since 2014

Produced entirely in-house by Akashvani at no extra cost, the address has generated Rs 34.13 crore in revenue across radio; television; OTT; social media platforms.

Overview

  • Government figures presented in the Rajya Sabha show the programme has earned Rs 34.13 crore since its first broadcast on October 3, 2014
  • All India Radio (Akashvani) produces the monthly address using existing in-house resources without additional budgetary allocation
  • The broadcast airs live on Akashvani’s national and regional radio network and is simulcast on Doordarshan National and regional language channels via DD Free Dish
  • Live-streaming and archives are available on YouTube channels such as PMO India and AIR, on Prasar Bharati’s WAVES OTT platform, the NewsOnAIR app and PB SHABD
  • Regional-language versions and distribution through rural radio and television channels extend the programme’s reach into vernacular and remote communities