Overview
- The 137th episode of Mann Ki Baat aired on Sunday across Akashvani, Doordarshan and multiple digital streams and was played at coordinated party gatherings in many states.
- Delhi BJP led by Harsh Malhotra organised listening sessions at 6,339 locations and Gujarat held four special programmes with Chief Minister Bhupendra Patel attending a booth event in Thaltej, Ahmedabad.
- Prime Minister Modi used the broadcast to press themes of youth entrepreneurship, grassroots innovation and ‘Vocal for Local’ while making a direct appeal for a ‘drug‑free youth, developed India’ movement.
- After the programme party officials committed to turn the appeal into on‑the‑ground activity, with Delhi planning awareness drives, school and college seminars, sports events and booth‑level outreach against substance abuse.
- Officials and senior BJP figures described Mann Ki Baat as a mass communication tool that converts national messaging into local action and could expand youth outreach and support for local makers through organised booth mobilisation.