Overview
- During the 127th Mann Ki Baat, Prime Minister Narendra Modi called Indian coffee “coffee at its finest… brewed in India and loved by the world.”
- Modi praised Koraput coffee as “truly delectable” and a pride of Odisha, citing stories of women farmers and former corporate professionals finding livelihoods in cultivation.
- Odisha’s Governor Hari Babu Kambhampati and Chief Minister Mohan Charan Majhi welcomed the mention, describing it as a major encouragement for local growers.
- Koraput has roughly 5,000 hectares under coffee, with TDCCOL handling procurement, drying, grading, and marketing to support quality and market access.
- Trade data reported a 12.5% rise in India’s coffee exports to USD 1.05 billion during April–September of the current fiscal, reflecting growing global demand.