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Modi Renews Festival-Season Call for ‘Vocal for Local’ as States Activate Swadeshi Outreach

State organizers formalize outreach through materials, partnerships, scheduled events to steer festival purchases toward Indian-made goods.

Overview

  • Prime Minister Narendra Modi used his Aug. 31 Mann Ki Baat broadcast to urge citizens to choose Swadeshi items for upcoming festivals, framing ‘Vocal for Local’ and Aatmanirbhar Bharat as the route to a developed India.
  • He asked shoppers to prioritize Indian-made gifts, clothing, decor and daily needs during Ganesh festivities and ahead of Durga Puja and Diwali.
  • In Bhopal on Aug. 30, Madhya Pradesh Chief Minister Dr Mohan Yadav called Swadeshi the true path of national service and appealed for wider use of indigenous products to bolster self-reliance.
  • The state seminar saw the release of posters and a product-listing brochure by Jan Abhiyan Parishad, an MoU with Swadeshi Jagran Manch to expand awareness, and an oath administered to participants to support Swadeshi.
  • Jan Abhiyan Parishad announced a ‘Swadeshi Jagran Saptah’ awareness week from Sept. 25 to Oct. 2 to promote the use of Indian-made goods.