Overview

• At a rally in Banswara, Prime Minister Narendra Modi asked shopkeepers to sell only Indian-made products and urged citizens to buy Swadeshi during the festival season.
• Modi framed Swadeshi as a way of life that covers language, attire, traditions, and culture, not just an economic choice.
• The party announced a nationwide programme through December 25 with plans for roughly 20,000 events, including ‘vocal for local’ fairs, social media reels, doorstep stickers, and shop ‘Swadeshi corners.’
• BJP leaders said the drive prioritises goods made in India rather than calling for boycotts, positioning the effort as consumer preference for locally manufactured items.
• Linking the push to Make in India and a goal to produce “from chip to ship,” party messaging cited government-claimed gains in manufacturing and exports, including defense and mobile phones.