Overview

• Ahead of Diwali, Prime Minister Narendra Modi shared a Government of India video on X urging citizens to buy Indian-made products and say, “Garv Se Kaho Yeh Swadeshi Hai.”
• Modi asked people to post their festive purchases on social media to inspire others to choose local goods.
• The promotional video features celebrities including Madhuri Dixit, Triptii Dimri, Varun Dhawan, Shankar Mahadevan and Sunil Grover encouraging local shopping.
• The video also shows Modi interacting with traders in Arunachal Pradesh, reinforcing the focus on small vendors and artisans.
• Officials frame the drive as support for MSMEs and self-reliance, with MyGovIndia inviting pledges and selfies showcasing Swadeshi buys.