Modelo Especial Dethrones Bud Light as Top-Selling Beer in U.S. After Backlash

Overview

• Bud Light's sales have declined since its marketing partnership with transgender influencer Dylan Mulvaney sparked controversy.
• Modelo Especial now represents 8.4% of retail beer sales, overtaking Bud Light's 7.3% share.
• Bud Light's parent company, Anheuser-Busch InBev, has seen a 23.9% drop in sales compared to a year ago.
• Mexican imports like Modelo Especial and Corona have been gaining market share in the stagnant U.S. beer industry.
• Grupo Modelo, Modelo Especial's parent company, is owned by Anheuser-Busch InBev, the same company that produces Bud Light.