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MNTN Debuts on NYSE Following $16 IPO Pricing, Valued at $1.2 Billion

The connected TV ad-tech company, led creatively by Ryan Reynolds, saw strong investor demand with shares oversubscribed 14 times.

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Overview

  • MNTN's IPO priced at $16 per share, the high end of its expected range, giving the company a valuation of approximately $1.2 billion.
  • The company began trading on the New York Stock Exchange under the ticker symbol 'MNTN' on May 22, 2025.
  • Strong investor interest was evident, with demand outstripping available shares by 14 times, according to bankers' estimates.
  • MNTN's Performance TV platform has grown significantly, with over 2,225 customers in 2024, driving $205.3 million in revenue, a 35.5% year-over-year increase.
  • Ryan Reynolds, who has served as chief creative officer since 2021, remains in his role following the divestment of Maximum Effort in March 2025.