Overview
- Mars announced that the M&M’s store on Berlin’s Kurfürstendamm will close on October 31, 2026, and employees have been informed of the decision.
- Parts of the roughly 3,000 square metre flagship were already restricted before the announcement and the on-site café has been closed while the Chocolate Wall remains open for visitors.
- The company described the move as the result of a regular review of business operations, not as a sign of insolvency or a local retail failure.
- With Berlin’s closure, only the London M&M’s store will remain in Europe while Mars continues to operate branded stores in the United States and Asia.
- The shutdown will alter the retail mix on Kurfürstendamm and affect store staff directly, and it signals a narrower, experience-focused footprint for M&M’s in Europe that could prompt further local changes.