Overview
- Mars and The Walt Disney Company announced a yearlong M&M’S x Marvel collaboration featuring digital content, experiential moments, exclusive prizes and themed merchandise.
- Seven limited-edition packs depict Spokescandies as heroes: Yellow as Wolverine, Red as Deadpool, Blue as Daredevil, Purple as Elektra, Green as She-Hulk, Brown as Yelena and Orange as Red Guardian.
- Limited-edition packaging is slated to appear in March on MMS.com and in M&M’S Stores, with broader retail distribution planned for later in 2026.
- Campaign creative includes audition-style ads of the Spokescandies vying for Marvel roles, and coverage reports packages will feature QR codes for prize opportunities.
- Reporting describes a global rollout reaching over 65 markets under a “Year of the Hero” banner.