Overview

• Keith Pelley, six months into his role as CEO of Maple Leaf Sports and Entertainment, emphasizes winning as a priority over merchandise sales.
• Pelley is implementing a 'fan access program' to offer free tickets and behind-the-scenes experiences to make sports more accessible.
• He is overseeing major renovations at Scotiabank Arena and plans to enhance the fan experience at BMO Field for Toronto FC.
• Pelley is known for his adaptable leadership style, having previously led TSN, Rogers Media, and the European PGA Tour.
• Under Pelley, MLSE teams like the Leafs and Raptors focus on culture and chemistry, while Toronto FC is undergoing a complete rebuild.