MLSE CEO Keith Pelley Aims for Championship Wins and Fan Engagement

Pelley's leadership focuses on community impact, team success, and innovative fan access initiatives.

Keith Pelley, six months into his role as CEO of Maple Leaf Sports and Entertainment, emphasizes winning as a priority over merchandise sales.
Pelley is implementing a 'fan access program' to offer free tickets and behind-the-scenes experiences to make sports more accessible.
He is overseeing major renovations at Scotiabank Arena and plans to enhance the fan experience at BMO Field for Toronto FC.
Pelley is known for his adaptable leadership style, having previously led TSN, Rogers Media, and the European PGA Tour.
Under Pelley, MLSE teams like the Leafs and Raptors focus on culture and chemistry, while Toronto FC is undergoing a complete rebuild.