Overview

• MLSE and the Bills unveiled a formal alliance to expand the sport in Canada, leveraging Toronto and southern Ontario as priority markets under the NFL Global Markets Program.
• The rollout began with a flag‑football clinic at BMO Field for more than 200 youth led by Argos and Bills development coaches.
• Canadian Bills merchandise is now available at Real Sports Apparel, with a limited Bills x Argos collection from Peace Collective tied to the launch.
• Toronto will host an Argos game on Oct. 4 featuring Bills-themed activations, including giveaways and invitations for clinic participants.
• Bills COO Pete Guelli said future NFL games in Canada are possible long term, though the team’s near-term focus is opening its new $2.1 billion stadium in Orchard Park.