Overview

• MLS attracted nearly 11.5 million attendees during the 2024 regular season, marking a 5% increase from last year.
• Sponsorship revenue for the league and its commercial arm, Soccer United Marketing, rose by 13% year-to-date.
• Lionel Messi's influence boosted Inter Miami's performance and merchandise sales, despite his limited play due to injury.
• Chris McGowan's leadership as chief club performance officer has enhanced business strategies across MLS teams.
• MLS's social media presence surged, with Inter Miami becoming the most followed North American sports team on TikTok.