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MLS Says AI-Written Match Recaps Were a Test After Backlash

MLS says the posts were a transparent test with AI recaps under evaluation.

Overview

  • Over the weekend, mlssoccer.com published at least two stat-focused recaps labeled “MLS Generative AI” with a notice stating they were not reviewed by editorial staff.
  • An MLS spokesperson told reporters the AI recaps were a dry run, the league prioritized clear labeling, and future use is being assessed.
  • Awful Announcing reported the league indicated any broader rollout would include human review before publication.
  • Readers found a feedback form on the pages and a dropdown listing other matches, while some recap links produced errors, highlighting a rough test implementation.
  • Fans and journalists, including Tom Bogert and Zito, criticized the pieces for lacking context and narrative, situating the experiment within wider sports-media debates over AI use.