Overview
- The league reported an average of 3.7 million gross live match viewers per week in 2025, up 29% year over year and disclosed for the first time across Apple TV, linear partners and select digital platforms.
- MLS clarified that the 3.7 million figure reflects a global aggregate audience for a typical full weekend slate of matches across streaming and linear outlets.
- Regular-season attendance reached 11.2 million with a 21,988 per-match average, as 19 clubs topped 20,000 fans and overall attendance rose 12% since 2022.
- Digital engagement set records with 13.7 billion impressions (up 17%) and more than 109 million total followers (up 10%), which MLS says leads major North American leagues year to date.
- Lionel Messi led jersey sales for a third straight season and Son Heung-min ranked second after his August arrival, with MLS crediting their star power for gains including a 16% rise in LAFC road attendance and sharp boosts in impressions and engagements; MLS and Apple also removed the Season Pass requirement for the 2025 postseason.