MLS Launches Innovation Lab to Foster Tech Startups

Six Global Companies Selected for Inaugural Program to Develop Next-Gen Sports Technologies

Major League Soccer (MLS) has launched the MLS Innovation Lab, a program designed to identify and develop cutting-edge startups and advanced technologies to shape the future of sports.
The inaugural cohort of the program includes six global companies focusing on areas such as player development, fan engagement, and media technology.
The selected startups will test and showcase their products across the MLS ecosystem, including at events like the MLS Next Fest, Generation Adidas Cup, MLS Next Cup, and the MLS Next All-Star Game.
At the end of the program, three companies will be selected to present to MLS executives and owners, with the potential for long-term strategic partnerships and investment opportunities.
The MLS Innovation Lab initiative follows the league's recent 10-year, $2.5 billion global media rights deal with Apple, and mirrors similar innovation programs launched by other American sports leagues such as the NBA and the NFL.