MLS Faces Uncertain Future as Messi's Impact Fuels Growth and Raises Questions

As Major League Soccer celebrates its 30th season, Lionel Messi's influence drives record valuations and revenue, but concerns linger over sustainability and long-term strategy.

Lionel Messi's presence has boosted MLS's revenue, with Inter Miami leading the league in 2024 income and sponsorship growth, but his potential departure raises financial concerns.
LAFC remains the most valuable MLS team at $1.25 billion, narrowly ahead of Inter Miami, despite the latter's rapid growth in valuation and revenue since Messi's arrival.
MLS's broadcast deal with Apple TV has doubled subscriptions since Messi joined, but its limited reach and production costs have sparked criticism from team executives.
The league's 30th season coincides with pivotal events like the expanded Club World Cup and the 2026 World Cup, which could shape perceptions of MLS on the global stage.
Structural challenges, including salary caps and expansion, are seen as both enablers and constraints on MLS's ability to compete with top global leagues.