Overview
- MLS reported a combined global audience of 4.6 million for the Dec. 6 final, the league’s largest for its championship match.
- Roughly 3.6 million watched via Apple TV and international partners such as TSN, RDS, TNT and HBO Max in Mexico, with the match offered for free in over 100 countries on Apple TV.
- Nielsen’s panel-only average on Fox and Fox Deportes was 994,000, and the firm is reviewing its updated Big Data + Panel sample for a potential undercount flagged by MLS.
- League data shows a younger streaming crowd, with more than 70% of Apple TV viewers under 45, and social impressions reached a record 798 million.
- Inter Miami beat Vancouver 3–1, and MLS says next season all matches will be available to Apple TV subscribers as the Season Pass paywall is dropped.