Overview

• MLS announced the return of its Messi Cam player-focused livestream, branded “Player Spotlight: Messi,” for Inter Miami’s Leagues Cup opener against Necaxa on August 2.
• The streams will be available exclusively on TikTok in a vertical, mobile-optimized format featuring custom graphics and overlays to track Messi’s every move.
• MLS has committed to four Messi-centered livestreams during the 2025 season as part of an expanded fan engagement strategy.
• The initiative is a collaborative effort with TikTok and Apple TV designed to deepen real-time viewing experiences for next-generation audiences.
• MLS Commissioner Don Garber reported that average viewership per match on Apple Season Pass has risen nearly 50 percent to about 120,000 unique viewers this season.