Overview
- Major League Soccer published official 2026 jersey-sales data showing Lionel Messi first, Heung‑min Son second and Thomas Müller third.
- Müller is the first Vancouver Whitecaps player to make the list since Alphonso Davies in 2018, and the club leads the Western Conference after 33 regular-season games with Müller contributing nine goals.
- Seventeen-year-old Cavan Sullivan ranked sixth in sales after earning MLS Player of the Month and becoming the youngest goalscorer in US men’s national team history.
- Other high sellers include Robert Lewandowski at fourth, Antoine Griezmann inside the top five, and Hany Mukhtar at ninth, underscoring continued demand for established international names.
- The ranking shows a concentrated, star-driven market for MLS jerseys while also suggesting that on-field success and national-team milestones can quickly turn young domestic players into commercial draws.