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2d ago

MLB Viewership Jumps Double Digits on U.S. Networks, Japanese Channels and Streaming

Gameplay tweaks combined with MVP-caliber performances have driven the most-watched ESPN season since 2017, with MLB.TV streaming minutes reaching new highs.

Jun 1, 2025; Los Angeles, California, USA; New York Yankees second baseman DJ LeMahieu (26) steals second base against the Los Angeles Dodgers during the second inning at Dodger Stadium. Mandatory Credit: Jonathan Hui-Imagn Images
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Overview

  • ESPN’s coverage is up 22% year-over-year, averaging 1.74 million viewers per game and marking its highest two-month start since 2017.
  • MLB on FOX has increased viewership by 10%, drawing an average of 1.841 million viewers per game compared to last season.
  • The MLB Tuesday package on TBS is up 16% versus last year and has recorded its best-ever start along with a 69% spike among viewers aged 18-34.
  • MLB.TV streaming has surged 27% over 2024, surpassing 7.5 billion minutes watched through June 2.
  • In Japan, NHK channels have seen a 22% rise to 2.7 million average viewers, with the Tokyo Series averaging 24 million viewers per game.