MLB to Feature Strauss Ads on Helmets During Postseason
Major League Baseball announces multi-year partnership with German workwear company Strauss, marking the first league-wide helmet sponsorship in the U.S.
- Strauss logos will appear on MLB helmets during the postseason through 2027, starting this year.
- The partnership includes helmet ads for Minor League Baseball from 2025 and for MLB games played in Europe.
- This deal is part of MLB's broader strategy to increase revenue through advertising, which began with jersey ads in 2023.
- Strauss aims to boost its brand awareness in the U.S. market, having entered it in late 2023.
- Players and some fans have expressed concerns over the aesthetics and professionalism of the ads.
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