MLB taps into fashion and pop culture in effort to attract younger fans

Major League Baseball is hosting a red carpet show in Seattle to connect players with fans and promote its presence in fashion.
MLB is collaborating with brands like Gucci and Supreme as part of a strategy to appeal to younger audiences such as Gen Z.
The league is encouraging players to express their personal styles and develop their celebrity off the field.
MLB aims to find a breakout star who can capture attention like NBA players through fashion and culture.
Baseball has a long history intertwined with fashion, which MLB hopes to leverage to expand its reach globally.