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MLB Takes Over 20% Stake in Athletes Unlimited Softball Ahead of Inaugural Season

MLB’s equity deal funds league operations, pairing marketing with broadcast support to boost the four-team league’s June debut.

Athletes Unlimited Softball League players Montana Fouts, Odicci Alexander, Sis Bates, Skylar Wallace, Amanda Lorenz, Aliyah Andrews, Maya Brady and Aleshia Ocasio.
GREENVILLE, NORTH CAROLINA - AUGUST 07:  Team Kilfoil and Team McQuillin starters stand for the national anthem with Little League World Series players during an Athletes Unlimited Pro game at Max R. Joyner Family Stadium on August 07, 2024 in Greenville, North Carolina. (Photo by Grant Halverson/Getty Images)
Taylor Edwards takes her at-bat during an Athletes Unlimited Pro game at Max R. Joyner Family Stadium in an August 2024 game. Edwards is among the players who will be taking part in the Athletes Unlimited Softball League's inaugural season this year.
Jul 13, 2024; Arlington, TX, USA; USA softball Olympian Jennie Finch (27) of the American League looks on as she pitches against the National League during the 2024 All Star Celebrity Softball Game at Globe Life Field. Mandatory Credit: Jerome Miron-USA TODAY Sports/File Photo

Overview

  • MLB purchased more than a 20% equity stake in the Athletes Unlimited Softball League, marking its first major partnership with a women’s professional sports circuit.
  • The AUSL opens June 7 in Rosemont, Illinois, and Wichita, Kansas, with four teams set to play 24 games each across 10 cities before a July championship series.
  • MLB will leverage its platforms—including MLB Network, MLB.tv and social channels—to integrate AUSL content into marquee events such as its All-Star Game, postseason and youth initiatives.
  • Former Miami Marlins GM Kim Ng leads the league as commissioner, supported by advisors Jennie Finch, Cat Osterman, Jessica Mendoza and Natasha Watley.
  • The league plans to expand to six city-based teams in 2026 and offers players average salaries of $45,000 with upside potential up to $75,000.