Particle.news

Download on the App Store

MLB Sees TV Ratings Jump as League Nears New Rights Deal

Commissioner Rob Manfred says 'real progress' has been made toward replacing ESPN’s expiring rights after major media companies submitted bids.

Image
3BP6T75 Cleveland, United States. 06th July, 2025. Detroit Tigers Tarik Skubal (29) pitches in the first inning against the Cleveland Guardians at Progressive Field in Cleveland, Ohio on Sunday, July 6, 2025. The Tigers defeated the Guardians 7-2. Photo by Aaron Josefczyk/UPI Credit: UPI/Alamy Live News
Commissioner Rob Manfred makes comments during the MLB draft in Fort Worth, Texas, on Sunday, July 14, 2024. (AP Photo/LM Otero)
Atlanta, GA - July 14, 2025 - Coca Cola Roxy Theatre: MLB Commissioner Rob Manfred on the set of the Pat McAfee Show prior to the 2025 MLB Home Run Derby. (Photo by Casey Sykes / ESPN Images)

Overview

  • Nielsen’s expanded out-of-home metrics have boosted credited viewership for Fox, ESPN and TBS to their highest midseason levels in years.
  • Fox’s Saturday Baseball Night in America leads with an average of 2.14 million viewers per window, while ESPN’s Sunday Night Baseball and TBS’s Tuesday telecasts have recorded 11% and 17% year-over-year gains respectively.
  • ESPN opted out of its $550 million-per-year contract in February, ending a 35-year partnership and opening up national rights for the 2026–28 seasons.
  • MLB has received bids from Apple, Comcast’s NBCUniversal and other outlets for at least part of the former ESPN package, though reported offers currently trail ESPN’s fees.
  • The league aims to finalize successor agreements by October so that all national broadcast contracts, including Fox and TBS deals through 2028, end concurrently for maximum future flexibility.