Particle.news

MLB Revives ‘This Week in Baseball’ as Weekly X Original

The reboot uses short social videos on X to reach younger fans through a familiar brand.

Overview

  • MLB announced the comeback Wednesday with a series hosted by Kait Maniscalco and produced by MLB Studios in collaboration with MLB Network.
  • The first episode debuts Friday, April 3, at noon ET on @MLB, with new installments posting every Friday through the postseason.
  • The show brings back signature elements such as the iconic theme music and the fan-favorite TWIB Notes segment.
  • Episodes will feature weekly highlights along with player profiles, historical flashbacks, and bloopers designed for quick viewing on social feeds.
  • The franchise began in 1977 with host Mel Allen, ran through 1998, and returned from 2000 to 2011 before going dormant.