Overview

• Major League Baseball is in active talks with Apple TV+, NBCUniversal/Peacock, Netflix and ESPN to fill the package vacated by ESPN’s early exit.
• Apple and NBCUniversal have emerged as frontrunners to secure Sunday Night Baseball and eight to 12 first-round playoff games per season.
• Netflix is positioned as a leading candidate to acquire exclusive Home Run Derby rights.
• ESPN is reportedly pursuing a new package centered on weekday national games and exploring acquisition of the out-of-market service MLB.TV.
• All discussions are for three-year terms through 2028 to align with other national contracts and maintain annual rights revenue near $570 million.