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MLB Nears New TV Rights Deal With Apple TV+ After ESPN Opt-Out

MLB aims to finalize a multiyear national broadcast package before the All-Star Game

NEW YORK, NEW YORK - NOVEMBER 11: Rob Manfred, Commissioner, Major League Baseball speaks onstage during the Growing the Game panel, at the Fortune Global Forum on November 11, 2024 in New York City. (Photo by Jemal Countess/Getty Images for Fortune Media)
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Overview

  • Major League Baseball is close to finalizing a multiyear agreement with Apple TV+ for its 2026–28 rights package previously held by ESPN
  • ESPN’s decision to exit the partnership three years early has cost MLB roughly $1.5 billion in lost annual rights fees
  • NBC is also competing for the national package and could match or exceed the former $550 million per season valuation
  • Moving marquee events like the Wild Card playoff round to a streaming platform with about 45 million subscribers may limit the league’s overall reach
  • Commissioner Rob Manfred has publicly acknowledged regret over opting out of the ESPN deal ahead of schedule