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MLB Nears New Media Pacts as Apple Reportedly Exits, NBC/Peacock Target Prime Windows

Reports point to short-term packages through 2028, with NBC targeting prime nights, ESPN pursuing MLB.TV ownership, plus Netflix eyeing the Home Run Derby.

A general view during the MLB Little League Classic between the Seattle Mariners and the New York Mets at Bowman Field
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Ron Chenoy-Imagn Images

Overview

  • Yahoo Sports' Kendall Baker reports the league is close to finalizing a short-term rights slate running to 2028, though no agreements have been announced.
  • Apple is said to be leaving its Friday Night Baseball deal despite a seven-year pact signed in 2022, with questions remaining about how an early exit would be executed.
  • NBC and Peacock are reportedly positioned to take exclusive Friday games, a Sunday package, and Wild Card round rights.
  • ESPN is in talks to acquire MLB.TV, a move seen as bolstering its direct-to-consumer plans and potential involvement in distributing some local games.
  • Netflix is expected to secure the Home Run Derby, while Commissioner Rob Manfred said he hopes to resolve negotiations within the next couple of weeks.