Overview
- MLB purchased a more than 20% equity stake in the Athletes Unlimited Softball League in an investment reported to exceed $10 million
- The agreement covers joint marketing, operational support and content distribution, including select games on MLB Network and MLB.tv
- Commissioner Kim Ng will oversee the league’s inaugural barnstorming season of four teams playing 24 games across 12 cities beginning June 7
- Softball icons Jennie Finch, Cat Osterman, Jessica Mendoza and Natasha Watley will serve as advisors to boost player development and fan engagement
- MLB’s backing aims to strengthen the sport’s growth pipeline and build a sustainable professional platform for women and girls