Overview

• MLB unveiled the “October Hits Different” push on Sept. 25 with a trailer filmed on a ballpark infield that shows Pharrell conducting Voices of Fire and a 25-piece University of Miami student orchestra.
• Voices of Fire’s “Are You Ready?” produced by Pharrell is designated as the official anthem of the 2025 postseason.
• Spots will run in :60, :30, and :15 formats across MLB Network, MLB.com, MLB.TV, and partners FOX, ESPN, TBS, and Univision, with coordinated social content throughout October.
• The creative sits within MLB’s “Baseball Is Something Else” brand platform, with CMO Uzma Rawn Dowler positioning the music-led approach as a way to capture the spectacle of playoff baseball.
• The postseason slate opens with the Wild Card Series on Sept. 30, followed by the Division Series on Oct. 4, the LCS on Oct. 12–13, and the World Series beginning Oct. 24 on FOX.