Overview
- ESPN proposed reducing its annual payment to MLB from $550 million to $200 million, prompting the league to end the partnership after 35 years.
- MLB Commissioner Rob Manfred criticized ESPN for undervaluing baseball while paying $2.6 billion annually for NBA rights, despite MLB's strong local ratings.
- The league is now in discussions with potential new partners, including NBC, Amazon, and Netflix, to secure a deal that matches or exceeds its previous agreement.
- ESPN's declining coverage of baseball and shifting focus to the NBA were factors in the breakdown of negotiations, according to reports.
- MLB aims to leverage its strong regional popularity and explore blackout-free streaming options to attract fans and enhance viewership.